Calling all under the radar musicians, are you struggling to get your name in lights, do you feel like giving up? Don't fear and have a read of this and see if it can lift your spirits.
I am not a musician myself, in fact I can't play an instrument and I'm only just a bearable singer. I have however got a fair few friends that have and are still trying to break into the music industry. These friends of mine have been struggling back and forth to get a glimmer of hope. It seems that even if you have 1000 followers on Facebook and have uploaded 50 videos on YouTube you can still go unnoticed. It is saddening as it makes it easier for musicians to give up resulting in talent being thrown away like an old pair of shoes.
This short extract from Kyan Kuatois a singer song writer from Cambridge gives a personal insight into what it really takes to make it in the music industry.
Truly making it the music industry takes three key factors, talent, hard work and exposure.
Talent is what set's you apart, and gives you a reason to want to work hard and perfect your craft. Hard work is what improves your talent and makes you deserving of exposure. Exposure is what gives you the platform to get yourself to a big enough audience that you can start to make a living from what you do.
A lot of artists/bands today skip steps, or lack some of these fundamental foundations. Many have exposure before they've worked hard and learned their craft, which gives them no staying power. Others work hard, and have exposure, but regarding talent, have nothing new, special, or original to offer..
However, if one does have talent, and the predisposition to work hard, the hardest step is definitely getting exposure. With so many different avenues, Myspace, YouTube, Twitter, Major Labels/Indie Labels, Live gigs/Ustreams...It's important to know yourself as an artist and approach these in the appropriate way for yourself.
It's important to build a fanbase of core fans, those that take you seriously, those that truly admire what you do, the guys who will buy your record, buy your merchandise...If you have that, then you are at a good starting point. Great music speaks for itself.
Any manager, PR company, website, record company that truly understands the above, and can offer their artists exactly that; is worth exploring.
My current role at Yellowbelly Online Ltd as an internet marketer has led me to work on a music website called FameFactor. FameFactor supports and promotes up and coming unsigned and undiscovered musicians. It is good to see that there is a place for musicians to go and share their music; it is a good chance to build your fan base, giving you a more diverse audience to the followers you may have acquired on Facebook. Having the support from other artists is also helpful; to receive constructive criticism or maybe just to chat with other musicians, see if anyone has the leads that you need. I really believe that if you think you have got what it takes and have the determination then get yourself out there, you will never know unless you try.
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