Wednesday, August 24, 2011

Mobile Marketing Can Level the Playing Field in the Music Industry

Some people who dare to dream or aspire to be great balk when I present the idea of Mobile Marketing to them. My question is why? Why wouldn't someone want a more rounded approach to marketing themselves? The idea is to get your name out there to as many people as possible. I like to use the term, covering all your bases. In this case it would be utilizing all the media tools available for you to use. If you are not using all of them to some degree, you are missing out on building a larger and more adoring fan base.

One question that I often get asked is, Why would I want to pay for a service like Text Marketing when Facebook and Twitter are free? You can't beat free advertising right? Well, Mobile Marketing is not designed to compete with Facebook and Twitter. It is a tool to be used in addition to them. It's a tool to be integrated into a complete marketing program designed to maximize your exposure to the greatest amount of people possible. That's how you become a star. That's how you make sure people are talking about you. Once they're talking about you and thinking about you, your goal is to make sure they never stop!

Let me add that contrary to what many believe, not everyone is crazy, active, or savvy about Facebook or Twitter. You have to literally reach out to the others. Market and build your empire and they will come.

Text Message marketing is not just for the big record labels, or the big time artist management teams. Text marketing is not expensive to the aspiring artist either. All major superstars incorporate Mobile Marketing, Twitter, and Facebook. Some additional examples of marketing tools are Radio advertising, Print ads like in Newspapers, or magazines, even Flyers and I'm telling you, all the superstars are using each of these marketing and advertising tools more or less in an overall approach to keep their names fresh on the minds of their fans. I'm telling you, it is wise to incorporate some form of each tool into an overall marketing campaign.

Personalities like Rihanna, and Beyonce use it. Many rock bands use text marketing with great success too. The main point I want to make here are that each of these artists use an overall marketing approach and you can do it to. Of course they do it on another level but remember, a snowball doesn't automatically start out large when it begins to roll. It becomes bigger and bigger as it's moving along and as you grow in popularity, you will also be advancing to another level as you're moving along. Got it?

For some eye popping statistics on Mobile Marketing and ideas on how Mobile Marketing can be integrated into a complete Marketing campaign visit my blog http://www.mobile4boom.blogspot.com/


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Tuesday, August 23, 2011

Females In Hip Hop

Artists such as Wu Tang Clan and Tupac Shakur brought international attention challenging militants to fight, thinkers to think, and DJ's to turn the party out. Rumors would say that the female artist surfaced during the course of hip hop's history. But the truth is the female artist arrived on the scene in the late seventies along with other male rappers. Lady B was one of the first female rap artists to record an album. When we talk about accomplishments, for a female hip hop artists to record a whole album not only proved to the world that she had skills, but potential to survive in a male dominated genre. Later on, other female rap artists would surface from the underground such as, Salt n' Pepper, The Real Roxanne, Roxanne Shantae, Queen Latifah, MC Lyte (first to get a major record deal), Lil' Kim, Foxy Brown, Lauryn Hill, etc... Although only a few surfaced from the underground, there are countless amounts of female talent that never made it into the big leagues. The question today is where is the variety pack? What happened to the female selection of hip hop CD's within the local music stores, or DJ booths? When a girl desires to hear what a female has to say about a woman's worth how can they find an album in which they can relate to?

Every female in the world has their own story. All women are not single or even desire to lead a single life. In fact according to statistics, 69.3% of American women have been married, divorced, widowed, or separated. 30.7% have never been married. With statistics rating so low, for single women it is amazing how most music is geared around those who lead a single and promiscuous lifestyle. When choosing a female hip hop artist that can relate to the real issues of life, record labels have failed us. There are countless amounts of men that do promote mental growth, knowledge, education, and understanding such as Common, Mos Def, 9th Wonder, and so forth. But today's female artist seems to be more materialistic and immature mentally. That's not to say that there are not a countless amount of men within the genre that are negative. But the fact is that there is a huge variety of men dominating the game on both sides, but few women are heard throughout the industry that promotes positivity through their lyrical content.

Hip Hop has become a league that's almost equivalent to the law firms and medical fields during the 50's and 60's when females within those industries were nothing more than litigation secretaries and nurses who by the way did most of the real work. The music industry in the US does not teach young ladies of the future anything about surviving life. They are being taught that it's ok to lower their standards in order to get ahead. Women are steadily promoted as booty shaking backup dancers, bitches, hoes, and materialistic self sufficient yet uneducated girls? Where is the realness in the industry that claims to keep it real? Although Rolling Stones Magazine crowns Nicki Minaj as the Queen of Hip Hop, it would be hard to prove that she is not due to the lack of competition. There are not enough female voices within the industry to even get the best results for the Best Female Rapper category during mainstream award ceremonies. When the majority talks about female rappers, we can only take a look back in times past to those that reigned well before this generation. If the female voice is going to survive within the world of hip hop, then they will have to present new faces that have never been heard or seen before. In times past, there were plenty of females who surfaced from underground. Of course, that was before capitalists and venture seekers got involved.

The fall of the Female Rapper

Most female artists in the late 90's were often portrayed by males as a promiscuous gangstress that would do anything to protect the man who disrespected her continuously by calling her names publicly such as bitches and hoes. Although a decade has past, not much has changed since that era. The female that is presented to the public today does not have a backbone of their own, and is often degraded by men and presented as modern day concubines.

Today, activists could compare the modern day mainstream female hip hop movement to Saartje Baartman. For those that do not know the history of Saartje Baartman, she was a slave from South Africa that was idolized because of the size of her buttocks. They were so amazed by her appearance that they offered to pay her as a dancer. If she went along with this plan, she would be able to raise money for the poor tribe in which she belonged. Instead they deceived her and used her for their own selfish agenda.

According to former South African President Mbeki,"What followed was five years of exhibitions in museums and at fashionable parties, her spectacular buttocks and breasts bare, French and British men and women clustering around her, mocking her at the same time that her body made them uncomfortable with their own desire. Her days were punctuated by rape and scientific examinations."

This is something that young black girls should be mindful of when conducting such behavior. Although the story of Saartje Baartman has been broadcast through stage plays, spoken word performances, blogs, and books, apparently it has failed to make its way inside the homes of urban women in America. According to African American history, black girls in times past have been blamed for rapes, abusive relationships, and accused of being weak willed and materialistic. When the popular culture promotes this type of image to masses of people, they give the world that same impression of urban women. That can be insulting not only to the average black female but her daughters as well. People perish continuously for the lack of knowledge. When they are not informed of the things that happened within their own history, they lose sight of their own cultural identity, and as an end result, they allow themselves to be used in a way that Saartje Baartman was used. Hip Hop labels, promoters, producers, managers, and so forth (black or white) feed young women false information on what it takes to make it as a female rapper. Their whole goal is to accomplish their own personal agenda. At the end of the day, when the industry is done using her, she is pushed to the side as if she is nobody as she watches mainstream producers and so forth gimmick her through someone else. (Lil Kim vs. Nicki Minaj) Even more than that, they monopolize from their so called beef. What's more disturbing about it is that even black people, some which are educated continue to promote this image because they see it as a step towards success for themselves and the African American Community. But how does this affect the black community? In the year of 2010, there were 434,758 live births from parents ranging between the ages of 15-19 years old. That's 41.5 live births per 1000 with African Americans having the highest rate according to the US Census Bureau. 63% of the teen population within the United States suffered an STD for the year 2010. African-American adolescents 13 - 19 accounted for 1,919 AIDS cases alone. (Respect Your Mind, Protect Your Body) Hip Hop Magazines, blogs, and so forth go out of their way to promote negative images of black girls because that's what's hot within the popular culture. Speaking out against things that affects the black community has become an act of hating and doing wrong has become the history of the African American culture according to the stereotypes that are often promoted through mainstream media. More than a few black men lead other cultures to think that it is ok to disrespect the average black girl in this manner. When others speak on it, racism is the levee that holds the propaganda in place which further gives political parties the motivation to mock blacks such as the President of the United States through stereotypes promoted in mainstream media. According to Eric Bolling of Fox News, Obama chills in the white hizzouze with thugs while popping forties.

Until the female rapper comes to the realization of how they are demoralized by mainstreamers, they will never develop a community like the males within the hip hop genre. Education is the key to surviving life. We would like to see the average female rapper not only become successful on the hip hop charts of America, but successful in all that they do in life. It is important for black women to stand up and speak out loud against those that market the negative images of themselves. Females need to create a movement letting the world know that they are much more than what is seen on television. All the way from Dj's, Break dancers to emceeing, women have proved themselves in times past to be just as talented as any male. But who will support the strong females of today? Who will support the talent that everyone claims does not exist, but has a large community underground?

There should be someone who can talk to the girl with low self-esteem as she is a part of this world too. There should be someone who can council the poor at heart through their music, or open the blinded eye. To teach each is what rap intended. It was not created just to rock a party, and for those who say so, I would question their passion and knowledge of not only hip hop, but life in general.

What does it take to succeed as a female rapper in today's industry? Lyrical skills no longer matter. In order to make it within the world of hip hop in times past you would have to have real talent. Now if a female artist puts on an outfit that promotes sexuality auto tune can make up in the areas where she lacks creativity. Lyricism no longer counts in a world that corporate America has taken over. It solely depends on how well you can dress or how much money you've made from your glorious hustling lifestyle. It seems as if women are no longer able to think consciously aloud. All black women are not uneducated, and many have decent paying jobs, college educations and live a positive lifestyle with her husband and kids. The big question is why do U.S. corporations continue to spread propaganda in hip hop/rap music throughout the face of the earth keeping urban youth subjected to an old crack epidemic lifestyle.

Simone Walker
Word Life Production
http://www.wordlifeproduction.com/

Word Life Production promotes cultural awareness within urban communities. We promote social change, social political justice, community empowerment, economic development, and diversity. Our mission is to teach members through our network how to establish themselves as an artist by providing them with resources, education, and encouragement with hopes that they will continue to work towards their goals. We also feature a host of unsigned talent that has already established themselves as Independent artists. We educate in areas such as small business management, communication, college success, and cultural awareness. To get involved please visit our social networking site at: http://www.wordlifeproduction.spruz.com/


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Digital Live Mixer Helps You To Achieve A Quality Mix

A mixer is a device that helps to achieve a quality mix, a good sounding sonic image, by maintaining balance, position, effect and equalization of its different audio channels. Professionally, an audio mixer takes the names; sound board, mixing desk or just mixer. A digital mixer can be used to mix either analog or digital signals though different types of mixers are customized for these signals. Any person can skillfully improve his or her music,of multiple tracks, through a few lessons on basics of mixers. The modified signals from the mixer are put together to produce output signals hence good music. Basically there exist three kinds of mixers: Analog mixers, digital mixer or digital live mixers and hybrid analog mixers.

A digital live mixer has an inbuilt mixing console; a black window like Ms Dos but with mixing features that has varied applications including sound reinforcement systems, studio recording, public address systems, radio and TV broadcasting and film post-production. By using a digital mixer, signals from two separate microphones used by vocalists can simultaneously be heard through a single set of speakers with maximum clarity. The mixer sends signals directly to an amplifier during a live performance before it is propelled to the speakers.But the amplifier can be avoided if the digital mixer is connected to powered speakers.

A digital mixer contains both analog and digital signal paths. This means that it can convert analog signals to digital signals and vice versa; thus it can take in signals from both digital and analog sources. As soon as analog waveforms enter the digital mixer, the signals are converted to digital data. The inbuilt processors and effects of the mixer begin to digitally work on the digital data then it converts the data back to analog waveforms before outputting. Recent analog mixers have USB or Fire-wire interfaces that enable output of analog signals. Additionally, the master output can be converted to digital to get audio to your computer.

Digital live mixers or digital mixers are durable with switch-mode power supply, noise-free audio output and very low power consumption. Digital live mixers can serve as pure analog mixers and pure power amplifiers with outstanding sound quality in all live public performances. It is an unmatched entertainment tool that has already found its way into music and video studios. This mixer can easily execute at high speeds without compromising on quality. It promises to revolutionize your entertainment business.


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Monday, August 22, 2011

Women Who Rock at The Rock and Roll Hall of Fame and Museum

The latest exhibit at the Rock and Roll Hall of Fame and Museum is a groundbreaking and provocative new exhibit that illustrates the roles women have played in music, both in the past and present. The Women Who Rock: Vision, Passion, Power exhibit showcases how women have been the driving force behind the change and creation of popular music over the years. The interactive show presents more than 70 artists and fills two entire floors of the museum, highlighting the flashpoints, the firsts, the best - and occasionally the lesser-known women - who helped move rock music and its culture forward.

Move through the eras of rock and roll from the 1920's when the first female jazz musicians and country music artists began recording and breaking the mold as equality for women grew. Travel through musical time as Joni Mitchell, Aretha Franklin, Deborah Harry and Madonna change the way we rock. The exhibit features artifacts, video and listening stations to learn more about the women in the music industry. And also offers a recording booth where visitors can film a short story or moment of inspiration in their lives that have been influenced by these musical muses.

The Rock and Roll Hall of Fame and Museum is a nonprofit organization created to educate visitors, fans and scholars about the history and continuing significance of music. It offers a world-class museum that collects, preserves, exhibits and interprets the art form through its library and archives, as well as its educational program. The museum is in downtown Cleveland, Ohio in the heart of America's mid-west, where the city has a little something for every rocker.

The museum brings over 400,000 visitors to the Cleveland area and the surrounding city welcomes visitors year-round. The city boasts some of Ohio's best restaurants and shopping as well as the Great Lake Erie for summer fun. But the museum is a shining attraction for visitors across the globe. Some Cleveland hotels have even created packages specifically for guests of the museum that creates an exciting stay based on Rock and Roll.

History couldn't be more exhilarating than what's in the Rock and Roll Hall of Fame and Museum and the influence of Women Who Rock can be felt in every rock song today. Come see how these women paved the way for today's rock stars and check out the entire museum for the history of rock.

The Crowne Plaza Cleveland - City Center http://www.hotelsdowntowncleveland.com/specials-packages/ is only two blocks from the Rock and Roll Hall of Fame and Museum and offers a Rock Hall package featuring two free tickets to the museum.


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Effective Music Videos for Any Budget

Music video Production

Music video production companies have had to lower their prices to be able to compete with the lower profit margins the music industry is now facing. But is that a bad thing?

Well, people still need and want music videos, TV channels still play them and since the exponential growth in video streaming there is an even bigger audience for them.

We all understand by now the problems the music industry are facing with illegal downloads and the loss of physical sales, which has caused a price cut across the entire industry. Companies are now looking to reduce costs wherever possible and music videos are just one of those areas. The issue from this is that the companies still require the same production standard and level of quality that they are used to seeing. What this means is that the production company needs to get creative. Here are a few tips on how to do this:

1. Pre Production; It is vital to spend time on the pre production, creating the treatment, storyboarding the shots, designing the lighting set up etc. If you can't afford a storyboard artist, then try using some storyboard software, most of them have trials so that you can decide which is the best for you. If you can't afford that then a notepad always works. One important area of the pre production is location scouting. Make sure that you spend time finding the perfect location, on a limited budget this could take a lot longer but will make all the difference to the final edit.

2. Production; Choose your equipment wisely. Music videos are interesting as they don't conform to any particular set model or format, they can literally be whatever you can dream up. first look at your equipment, what camera are you going to use? I realise that a lot of people still go on about it must be shot on the RED camera. It really doesn't have to be. The camera is just a tool and it depends on how you use it. A great HD alternative nowadays is to shoot on a DSLR, which are very reasonably priced and allows you to hire a range of lenses without having to spend a fortune. Look at your lighting, what can you afford, if you only have a couple of red heads for example work out in pre production the most effective way of using them to achieve the lighting design that you want.

3. Post Production; This is key to getting that big budget look. I would suggest you take a couple of shots from different scenes and play around with different digital grading techniques that will enhance the image of your music video.

Once you have done this put your offline edit together, and once you are happy that the shots and the pace match your track create your online edit and your away.

By utilising reasonably priced equipment, post production software and spending time on the treatment that is feasible for your budget, there is no reason why you can't compete with the top priced music videos, and create something which is creatively unique at a high quality standard.

Dynomite productions are a video and animation production company, creating work for public sector, private sector and broadcast clients.


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Sunday, August 21, 2011

Song Copyright - What Is and Isn't Protected

Copyright law has been in existence for many years to assist and safeguard the creators of such things as artwork, literary works, photographs/images and songs. Being a songwriter you will need to know exactly how music copyright law works and ways in which you are able to make use of it to safeguard your music. This article will let you know exactly what is and isn't protected underneath music copyright law.

Before we begin I just need to emphasize to you that I 'm definitely not a music attorney! The tips I provide come from my own personal knowledge, experience and info I've obtained throughout my songwriting years. And for that reason it is always wise to consult with a specialist music attorney with regard to serious issues!

Music Copyright laws -- What On Earth Is Protected?

So what is protected under music copyright law In the event you possess the copyright. This is what can be done with your songs.

Reproduction Privileges: The copyright owner has the right to reproduce lyrics or music.

The Distribution Rights: The legal right to distribute the music or lyrics possibly for free of charge, for virtually no profit, or for profit.

Performance: The legal right to perform the songs in public areas.

Play In Public Areas: You are able to play your music in public places by means of Compact Disc, Mp3 and so on.

Derivative: The legal right to produce a by-product by using the original piece of music for us in public areas in all forms, i.e. employ a different arrangement, using different musicians etc.

Music Copyright laws -- What Exactly Is Not Protected?

This is a list of things that are not protected under copyright law so you will never have to worry about copyright infringement under these areas.

Titles or Short Sentences: Imagine if somebody might have copyrighted the words "Happy Christmas", "I Love You" or even "Home" as a song title?

Chord Progressions: There exists only so many chords, therefore only a multitude of chord combos which can be created from all of them, hence, in the event you could possibly copyright a chord progression then we would certainly run out of progressions for brand new songs extremely fast.

Concepts/Ideas: 'Girl falls for boy', 'boy misses girl', 'sexual attraction', 'no money' just how frequently have you noticed all these ideas being made use of in songs?

Rhythmic Patterns: Even though you can certainly copyright specific recordings of rhythms you are most definitely unable to copyright the particular rhythmic patterns.

If you found this songwriting article interesting and would like to learn some more tips and techniques then why not check out my website Free Songwriting Tips.

Craig S.

http://www.world-of-songwriting.com/

Professional Songwriter & Musician.


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The Golden Era for Rock Shows

I don't miss going to gigs. I spent the best part of 25 years either with bands I was working with or choosing to go and see others in the time I had off. And looking back I saw pretty much everyone I wanted to.

Now here's the difference, I actually saw them. I wasn't just there. Today you can re mortgage your house and get yourself a ticket somewhere up in the Gods to 'see' a band. It's not the same, something is happening on stage and to prove you haven't been ripped off they'll show the performance on a couple of screens. You may as well buy the DVD.

I feel very lucky though that everyone who ever meant anything to me I'd seen in a concert hall of less than two thousand. Bob Dylan, Neil Young, Led Zeppelin, Pink Floyd, Bruce Springsteen...the list goes ever on. I saw Bruce earlier this year courtesy of my ex who very kindly bought me a ticket to the Tampa show. A huge amount of money to be seated up several tiers and I couldn't help being taken back to the Manchester show when he was touring around 'The River.' I'd bought the the two front rows of the circle and re sold them to my friends at Granada TV. I knew the ticket agency so I got them to reserve some seats and then it just grew and grew and grew!

Needless to say the show was incredible but what made it so good was you could experience the energy close up, feel the sweat from his brow, watch every facial expressions, absorb the interaction with his band. You could see it all, sound and vision all rolled in to one. It felt like he was there performing just for you. Bruce isn't the only one who misses those days, he'll still turn up and jam at a small venue with someone he likes, he needs the buzz he gets from seeing the whites of people's eyes. His show has been tailored to arenas for a couple of decades now because he has become so huge, and even though he's used to it I bet he yearns back to that golden era when performances were so much more intimate. It was so personal.

With bands like REM, U2 it was even better as I watched them grow up playing clubs and performing to a handful of people. While the price of success means a greater demand for more people who want to see you, I can't help but wonder that for so many concert goers today it's all they have. Stadia tours nowadays are the norm.


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